Four Elements

The prospect of starting a small business may strike people as exciting, intimidating, or both. This is for good reason; the appeal of being your own boss and launching a lucrative business is tempered by the high failure rate of small businesses. A quick internet search reveals no shortage of studies providing causes and statistics regarding small business failure rates. While the exact rate of each study varies by industry and timeframe, most studies indicate that roughly half of small businesses remain in operation within a few years of opening. This reality invites the question of what makes the survivors successful? I recently had the opportunity to speak with a few small business owners, each of which owns a retail storefront. The purpose of my inquiry was simply to learn a bit about the challenges of being a small business owner, and even more so, to learn what has contributed to their survival and success. discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping discountaushopping